Sun Microsystems
4150 Network Circle
Santa Clara, CA 95054
Phone: (650) 960-1300
http://www.sun.com/
Insights
Sun states on their web site that they believe that "everyone and everything participating on the network means that when people are networked, they share, they interact, and solve problems." They live by this premise through Developer Forums and Communities, which both incorporate user generated content. This content — by its nature — informs Sun on what is important among different audiences, and appears to shape their strategic decision-making.
In the wake of Sarbanes-Oxley (SOX), global organizations are realizing that transparency is essential to survival and growth. The web accelerates this dynamic with instantaneous communications. Sun's blogs are in multiple languages and cover a wide range of topics. Not surprisingly, Jonathan Schwartz (Sun's CEO) presents his view on matters that keep employees and partners informed and encourage colloboration.
Turner DeVaughn's primary criticism of the site is that the value proposition for each product is not easily found (if at all). Prospective customers' buying cycles are accelerated when companies present these statements. SRI International offers one way of articulating one's value proposition.
Benchmark
| Company name | Rating | i | ii | iii |
|---|---|---|---|---|
 |
||||
| Sun Microsystems |     |
20 | 10 | 20 |
| Cisco Systems |  |
20 | 10 | 20 |
| Eclipse Foundation | |
10 | 0 | 15 |
| Intel | |
10 | 0 | 0 |
| Average |    |
15 | 5 | 14 |
Last updated: Wednesday, September 26, 2007