Kimberly-Clark
PO Box 619100
Dallas, TX 75261-91
Phone: (972) 281-1200
http://www.kimberly-clark.com
Insights
Kimberly-Clark is known for brands such as Scott®, Huugies®, Kneenex®, Cottonelle®, Kotex® and Viva®. Each brand is managed as a separate unit. For example, Kleenex has its own web site, which includes a Blog based on their current tagline Let It Out This even includes user-generated videos that show how Kneenex has enabled people to deal with their emotions.
For all the effort expended to reach out to consumers, there is no value proposition articulated, quantified or validated on the site. This would be the next logical step for such an iconic brand
Benchmark
| Company name | Rating | i | ii | iii |
|---|---|---|---|---|
 |
||||
| Kimberly-Clark |     |
20 | 10 | 0 |
| Georgia-Pacific | |
0 | 0 | 0 |
| International Paper | |
0 | 0 | 0 |
| Procter & Gamble | |
0 | 0 | 0 |
| Average |    |
5 | 3 | 0 |
Last updated: Thursday, December 13, 2007