Kasper Toyota & Scion
904 East Strub Rd.
Sandusky, OH 44870
Phone: (800) 481-1265
http://toyota.kaspercar.com/
Insights
The web site for the Toyota/Scion dealership of Kasper Auto Group has generic text in several sections. For example, the page that is behind the "team" link doesn't show real or identify real people at Kasper, or highlight what the owners are doing as active members of the community of Sandusky. There is a huge opportunity to bring Kasper to the forefront of the sales process by connecting on a more personal level with people.
The Kaspar Toyota/Scion site is powered by DealerSkins. This is a Flash framework that does not allow search engines such as Google or Yahoo to find new or relevant content. This puts Kasper at a disadvantage compared to the competition.
Dealers today face threats from a number of sites that allow propsective buyers to be extremely informed. In a "related" Google search Tundra Solutions, Get Auto, and Internet Auto Guide were identified as the top three peers/competitors with Kasper. This illustrates that the internet changing the auto business and any dealership that wants to get ahead should not offer a Web 1.0 site, but a Web 2.0 site that incorporates comments and suggestions from propects, buyers and the dealership.
Some dealerships are very innovative. For example, Saturn dealerships are allowing their prospective customers to also test drive a Camry or Accord. A dealer in California rents cars as a way to generate more traffic to the lot. Kasper does as well, but may not take full advantage of the traffic to recruit staff and create loyalty among customers.
Benchmark
| Company name | Rating | i | ii | iii |
|---|---|---|---|---|
 |
||||
| Kasper Toyota & Scion |     |
10 | 0 | 0 |
| Get Auto |  |
10 | 0 | 0 |
| Internet Auto Guide | |
20 | 0 | 0 |
| Tundra Solutions | |
10 | 0 | 10 |
| Average |    |
13 | 0 | 3 |
Last updated: Tuesday, September 25, 2007