Flurry

490 2nd Street, Suite 100
San Francisco, CA 94107
Phone: (0) -
http://www.flurry.com/









Insights

Flurry is an easy-to-use mobile email and RSS application that works on many different cell phone models. The site provides ten ways to make your phone smart. The web site presents Flurry as a free product that simply requires a download onto one's phone. It looks simple, but it does not provide comments from other users to assure a reluctant prospect that there aren't hidden costs.

The terms and conditions on the site do require that customers grant "perpetual, worldwide, irrevocable, unrestricted, non-exclusive, royalty-free license" to use their comments submitted to Flurry. Yet, Flurry does not use any comments or testimonials to help visitors to the site understand where Flurry fits into the mobile world or accelerate the number of downloads per hour.

As a result, a strange mix of peers have been identified by Google in a "related" search: American Red Cross, VH1 Save the Music Foundation, and composer/entertainer Gareth Farr. This is a symptom of speaking in a language that the market does not use.

Flurry Blog is not particularly instructional. It appears to be a recruitment tool, making the work environment look fun. It does not provide a reason for propects to engage in a conversation with the company.

The fastest solution to this problem is to install DialogueTDN to the Flurry site and let users tell each other more that Flurry ever can — in their own language.

Benchmark

Company name Rating i ii iii
Flurry 20 0 0
American Red Cross 20 0 0
Gareth Farr 10 0 0
VH1 Save the Music Foundation 0 0 0
Average 13 0 0

Last updated: Monday, September 24, 2007