eXpresso
4600 Bohannon Drive, Suite 230
Menlo Park, CA 94025
Phone: (650) 328-9798
http://www.expressocorp.com/
Insights
In doing a Google "related" seach on eXpresso, its top three peers were: ClusterSeven, SmartDBCorp, and Free Patents Online. ClusterSeven also focuses on spreadsheets, but the other two are not close matches. What this tells us is that the language on expressocorp.com is not how its market speaks about its problems, and therefore Google cannot place it very well. In other words, it is hard to find if you don't know where to look. For example, Microsoft Live and Google Docs and Spreadsheets, (logically) should be listed among its top peers.
eXpresso uses its FAQ section to articulate product benefits, which is unusual. It provides some context as to what a customer can do with the product and why that is better than the status quo, but doesn't offer a value proposition or proof points. The product section is focused on features and functionality and lacks customer testimonials. The site does not actively encourage prospects to convert into customers.
Benchmark
| Company name | Rating | i | ii | iii |
|---|---|---|---|---|
 |
||||
| eXpresso |     |
20 | 0 | 0 |
| Cluster Seven |  |
15 | 0 | 10 |
| Free Patents Online | |
0 | 0 | 0 |
| Smart DB Corp | |
10 | 0 | 0 |
| Average |    |
11 | 0 | 3 |
Last updated: Wednesday, September 12, 2007