EMC
76 South Street
Hopkinton, MA 01748
Phone: (508) 435-1000
http://www.emc.com/
Insights
EMC is a developer and provider of information infrastructure technology and solutions. It's web site is substantive (and visually dry) — including an articulated value proposition for the majority of products. It compares favorably to its peers, but it is not necessarily written with the language of its market. It has no means to gather suggestions or feedback from customers — then share those ideas on the site. DialogueTDN would provide a means to reach out to the market.
However, customer stories demonstrate a understanding of the priorities of its market(s). Testimonials and business results are essential in each of the stories that serve as proof points to the value proposition of each product.
The site contains a number of blogs such as executive commentary from the perspective of development, technology alliances and compliance officers.
Turner DeVaughn recommends that EMC improve the user experience of the site through customer-generated content and improved user interface.
Benchmark
| Company name | Rating | i | ii | iii |
|---|---|---|---|---|
 |
||||
| EMC |     |
20 | 20 | 10 |
| Brocade Communications |  |
10 | 20 | 0 |
| Dell | |
10 | 10 | 20 |
| Quantum | |
10 | 10 | 10 |
| Average |    |
13 | 15 | 10 |
Last updated: Wednesday, September 26, 2007