Curves
100 Ritchie Rd.
Waco, TX 76712
Phone: (254) 399-9285
http://www.curves.com/
Insights
Curves is a fast growing brand because it understands its customers: woman who want to work out without the unwanted attention of men. As a result of this understanding, the web site is written for their likely prospects — making it easy to see why Curves is appropriate for them.
The only important feature that it does not have is a tool to have web-based conversations with customers, such as DialogueTDN.
Benchmark
| Company name | Rating | i | ii | iii |
|---|---|---|---|---|
 |
||||
| Curves |     |
20 | 20 | 10 |
| 24 Hour Fitness |  |
20 | 0 | 0 |
| Bally Total Fitness | |
10 | 0 | 0 |
| Gold's Gym | |
10 | 0 | 0 |
| Average |    |
15 | 5 | 3 |
Last updated: Wednesday, September 26, 2007