Blockbuster
1201 Elm Street
Dallas, TX 75270
Phone: (214) 854-3000
http://www.blockbuster.com/
Insights
Blockbuster has a very simple site that clearly is going head-on against NetFlix. The advantage that Blockbuster touts is the option to return DVD by mail or at a store.
The site also offers recommendations on movies from the community of Blockbuster movie fans.
Benchmark
| Company name | Rating | i | ii | iii |
|---|---|---|---|---|
 |
||||
| Blockbuster |     |
20 | 0 | 10 |
| Costco | |
0 | 0 | 0 |
| Gap |  |
20 | 0 | 0 |
| Hollywood Video | |
20 | 0 | 0 |
| Average |    |
15 | 0 | 3 |
Last updated: Tuesday, September 25, 2007