Business Cards Tomorrow
3000 N.E. 30th Place, 5th Floor
Ft. Lauderdale, FL 33306
Phone: (954) 563-1224
http://www.bct-net.com/
Insights
BCT International operates a wholesale printing chain with 84 shops (80 franchised) in North America. Their product page is very basic and includes a description of features such as "BCT delivers a wide variety of Business Cards to satisfy its most discriminating customers. The BCT catalog offers a broad selection of high quality card stocks. According to independent surveys, BCT is market leader in producing business cards annually in the United States." The page does not offer benefits of working with BCT, primarily because this site appears to be selling franchises.
A benefit articulated about the franchise relates to BCT's ownership of Pelican Paper: "The ability to purchase raw materials at significantly lower prices than available in the open market through conventional methods, significantly reduces paper and supply prices for Business Cards Tomorrow Franchisees."
Through a Google "related" search three peers were identified: orderprinting.com, Vista Print and Overnight Prints. The first two do appear to be competitors, but Overnight Prints is a photographic development service. This suggests that BCT is not fully utilizing its web site with the language of its market.
Benchmark
| Company name | Rating | i | ii | iii |
|---|---|---|---|---|
 |
||||
| Business Cards Tomorrow |     |
20 | 0 | 0 |
| Orderprinting.com |  |
0 | 0 | 0 |
| Overnight Prints | |
10 | 0 | 10 |
| Vista Print | |
10 | 0 | 0 |
| Average |    |
10 | 0 | 3 |
Last updated: Thursday, September 27, 2007