AeroGrow
6075 Longbow Drive, Suite 200
Boulder, CO 80301
Phone: (303) 444-7755
http://www.aerogrow.com/
Insights
As effective a sales tool as AeroGrow's web site seems to be, the major flaw is that you have to know the name of the company to find it. In doing a Google "related" search, it returned WordPress, Blogger and International Housewares Association. The match with the International Housewares Association is somewhat close, but doesn't really help a consumer if they are trying to find a product that has some of the features or benefits such as offered by AeroGrow.
The site is compelling and provides ample examples of what one can use the product to grow, as well as testimonials. A clear value proposition is not presented, and the pricing is slightly confusing, in that it does not appear to allow you to pay $149.97 in one installment if you chose to pay in full now.
Benchmark
| Company name | Rating | i | ii | iii |
|---|---|---|---|---|
 |
||||
| AeroGrow |     |
20 | 10 | 10 |
| Blogger |  |
20 | 0 | 10 |
| International Housewares Association | |
10 | 0 | 0 |
| WordPress | |
20 | 0 | 20 |
| Average | |
18 | 3 | 10 |
Last updated: Thursday, September 13, 2007