Access IT
55 Madison Avenue, Suite 300
Morristown, NJ 07960
Phone: (973) 290-0080
http://www.accessitx.com
Insights
Access Integrated Technologies simplifies the transition to digital cinema. The company offers a platform that enables the parties in the supply chain to work together.
The web site presents what Turner DeVaughn calls a "monologue." It tells a story from the perspective of the company, which does not make it easy for search engines (and the people who use them) to find AccessIT.
In a "related" Google search, the top three peers/competitors were identified as christiedigital.com, vcstimeless.com and carmike.com. The reference to Christie Digital does seem to be valid. The language used on the AccessIT site not helpful to search engines in finding other peers because it is not written using the words and phrases that AccessIT's market uses — as evidenced by "peers" such as VCS and Carmike. The results reflect a site that is not serving the company to fully, and not as revenue-minded as it could be. There are a number of steps that can be taken immediately to bring the site to be more market-driven.
On a 100 point scale, AccessIT only earned 50 points. The average among all companies benchmarked is 64. A score of 50 is the result of AccessIT not clearly and consistently articulating product benefits, value proposition, proof points and customer testimonials on its web site.
Leading companies such as Cisco and IBM each utilize their web site as a key marketing asset — which includes Web 2.0 technologies. Yet, they also fail to articulate and quantify their value proposition. Our research tells us that companies with a quantfied value proposition are at the greatest advantage.
Benchmark
| Company name | Rating | i | ii | iii |
|---|---|---|---|---|
 |
||||
| Access IT |     |
10 | 0 | 0 |
| Carmike Cinema |  |
10 | 0 | 0 |
| Christie Digital | |
20 | 10 | 10 |
| VCS Timeless | |
20 | 10 | 10 |
| Average |    |
15 | 5 | 5 |
Last updated: Wednesday, September 26, 2007